Starwood Capital brand hotels in Santa Cruz, California

About Starwood Capital Santa Cruz

Starwood Capital Group is an investment firm with several hotel arms in the hospitality industry. When you heard this company name – there are actually several hotel brands under their management, some of which include the Tree House Hotels and the 1Hotels.

The group is currently managed by Barry Sternlicht who is also a co-founder together with Robert Faith. Established in 1991, the company continued to grow over the years, investing not just in hotels but also in different real estate classes such as industrial, retail, residential, offices, gold courses, and resorts. Unsurprisingly, their exhaustive understanding of the property market makes it easy for Starwood Capital to offer their clientele the best deals available.

The expansive portfolio is further expanded by offering their guests tiered choices for accommodation. For example, the Tree House Hotel brand are marketed towards the budget conscious crowd. Built for a more carefree approach to holidays, the hotel is a no-fuss option while still maintaining quality of service. As with others, this hotel will contain 60 to 100 rooms.

Other subsidiaries of Starwood Capital Group are the SH Hotels and 1Hotels. Characterized by generous square footage and classically modern furnishings, the hotels under the Starwood Capital management are constantly updated to maintain quality and meet market demands.