About InterCityHotels Barum
InterCityHotels is a modern hotel chain under the Deutsche Hospitality management. Formerly known as Steigenberger Hotel Group, Deutsche Hospitality was founded in 1930. It was Albert Steigenberger who came up with this idea. He started a small series of hotels in Germany which remains the location where most of the establishments of the company are. In mid-2009, the Egyptian travel and tourism company Travco Group acquired the mother company until the new name was publicly released in 2016. Despite that recent rebranding, the market caught on well with such change. The four brands under the management are all that matters for the industry, and InterCityHotel has already earned its popularity in Germany, Netherlands, and Austria over the years.
InterCityHotel is different from the rest of the Deutsche Hospitality brands because of its dedication to sustainability and healthy living. Recently, the brand started a partnership with Dr. Matthias Marquardt. He is a sports physician and running coach whose work revolves around maintaining the health of runners and triathletes for many years. InterCityHotel’s collaboration with Dr. Marquardt is a big game changer for the organization. Many travelers are developing a taste for disciplined diet even when they’re on a trip, and InterCityHotel was wise enough to target that.
